STATE FARM NATIONAL SALES & MARKETING COMPETITION

SALES ROLE PLAY - PLATINUM AWARD

The purpose of the Sales Role Play is to be able to effectively close a deal or get a commitment in a sales scenario that is distributed to the participants during the event registration 12 hours before the main event. Customers (State Farm associates) are identified and trained as part of the competition and the role plays are judged by an independent panel that will include State Farm agents and leaders. In this case, I was tasked with selling car insurance to Brooke, a young professional who is new to town and does not know a lot about insurance.

MARKETING PRESENTATION - PLATINUM AWARD

Students prepare a twenty-minute team presentation on a provided topic, offering innovative ideas and solutions to challenges faced by State Farm and the industry in today's marketplace. Students may incorporate multi-media, video, or any other methods for the presentation. The presentation is judged by a panel of State Farm agents and leaders. Our team decided to create a "FarmFest Festival" as a product launch for State Farm's new rewards program and complemented it by adding gamification features for customers and data analytics for businesses.

FARMFEST 2017 ANIMATION VIDEO

This is the animation video we used during our marketing presentation to illustrate our FarmFest concept to introduce State Farm's "Benefits of Association" customer rewards program.

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2016 TEAM CHAMPIONS

Throughout the day, teams are judged both individually for two role plays, and as a team (2 students) for the marketing presentation. At the end of the competition, the team with the most overall points for the three events receives is recognized as the Team Champion. For the 2016 competition, Arizona State University was crowned champion beating 10 other colleges with some of the best sales programs around the nation!